E-commerce Series – Part 2
Greetings for the day 🙂 Lets explore the Online Marketing
What is Online Marketing and what are the types of Online Marketing?
Online marketing is a way to promote your business online. It includes both marketing and advertising, from PPC(Page Per Click) to email marketing.
Online marketing involves establishing credibility, reaching new people, and converting prospects into customers via the Internet.
By giving you access to the people who are most likely to buy your online courses, subscribe to your membership site, or buy other digital products from you.
“Every time you interact with your audience, you establish a touch-point between you and the consumer. As your relationship grows, your chances of making a sale increase dramatically.”
Types Of Online Marketing
Let me introduce to several forms of online marketing so you can evaluate each one based on your buyer personas.
Websites are arguably essential for online marketing. They form the business’s “home base.” Since they’re a form of owned online property, you don’t have to worry about someone changing the game and rendering your efforts obsolete.
Search Engine Optimization (SEO) :
When you optimize your website and other online properties for search engines, you make your content more accessible to your audience. SEO allows consumers to type search queries into Google and other search engines, then find your content.
Getting good at SEO will move content up in the search engine results pages (SERPs). You’re more likely to get a click from a prospective customer if you appear on page one versus page nine.
Search Engine Marketing (SEM) :
While SEO and SEM share certain qualities (SEO is actually a facet of SEM), most marketers use SEM to refer to any advertising efforts you make via search engines. For instance, if you run ads on Google AdWords’s program, you’re participating in SEM.
Many brands struggle to rank high in Google during their first year or two of operation. SEM allows you to gain an advantage over the competition without waiting for your SEO efforts to take effect.
Landing Pages :
A landing page helps you convert prospects into customers. They’re already interested in your business because they clicked your link, but they haven’t yet decided to buy.
For example, If you offer a 20 percent discount on your latest online course via a Facebook post. The link in the post could take your prospect to a landing page that reiterates the discount offer and links over to your sales page.
Landing pages work best when they align well from the referring post or article.
Email Marketing :
Email list can become your greatest asset to build your business. It gives you a direct line to current, past, and prospective customers. As you release new digital products, you can make your audience aware of them.
Plus, it helps to keep brand fresh. If your audience receives regular, high-value communication from you, those people will associate your brand with good things, from generosity to credibility.
Banner Advertising :
Banner advertising doesn’t work very well as a standalone online marketing strategy. However, it can boost brand awareness and help snag impulse purchases.
Banner ads are the rectangular or square ads you see on websites — often above content, in the sidebar, or below content. A banner ad typically leads to a sales or landing page. You can run banner advertisements on websites that attract members of your audience to produce great results.
Pay-Per-Click (PPC) Ads :
PPC ads and banner advertisements share lots of similarities. The primary difference is how you pay.
With PPC, you pay each time someone clicks on your ad. If you’re showing banner ads with an arrangement with an ad network or website, you typically pay a flat fee in advance.
PPC ads through search engines, social media platforms, and other online spaces can prove extremely effective. You set your budget, so you never pay more than you intend. When you’ve consumed your budget, the ads stop running.
Affiliate Marketing :
If you don’t have the startup capital to pay for PPC or banner ads, you might try affiliate marketing. It’s a form of commission that you pay to people who send customers your way.
Like a car dealership salesperson, an affiliate marketer only gets paid after someone purchases your product. If no sales take place, you don’t pay.
Affiliates can promote your products anywhere!
Blogging helps to build credibility and authority as well as SEO juice.
Through regular blogging, we’re also helping our existing customers make better use of our platform.
Think of blogging as a way to not only attract customers, but also to retain them. You’re showing that you’re actively engaged in your business and willing to join in on conversations.
Social Media :
Just about everyone is on social media these days. Most people use Whats app, Facebook, Twitter, Instagram, and the other major players to share news with their friends and family members. Some have built businesses exclusively around their social media activity.